North Carolina Institute for Climate Studies

Agenda

Climate Science Communications Workshop — DC

Date: May 6, 2013

Goals:

Build climate communications capacity among NOAA staff and partners so that they are better able to converse about climate science issues
Provide communications and climate resources to staff that will help them prepare and respond to questions about climate
Empower staff with the tools, techniques and tactics to respond to questions about climate science

9:00–9:05	Welcome and Introductions Purpose and goals for workshop	Brady Phillips NOAA Communications and External Affairs
9:05 – 9:20	Importance of Communicating about Climate Science Importance and need to communicate about science and NOAA’s role NOAA’s scientific integrity policy as it relates to communicating with media Climate mission goals and messages	Dr. Robert Detrick OAR Assistant Administrator
9:20–10:00	Climate Overview — The Changing Context Overview of climate trends and known linkages between weather extremes and climate change	Dr. Wayne Higgins Acting Director, NOAA National Centers for Enviromental Prediction
10:00–10:40	Communicating Climate Change Current state of issues and opportunities in communicating climate information Social science review on communicating climate change (current public opinion) Effective climate messages that resonate with the public Effective communications strategies	Dr. Katherine Rowan George Mason University
10:40–10:50	Break
10:50–11:50	Engaging with the Media Do’s and don’ts of effective communications Media interviews – preparation and execution for different types of media Crafting your message and responding to common questions and misconceptions Overview of NOAA communications team and available resources	Susan Buchanan/ Chris Vaccaro NOAA Communications and External for NWS
11:50–12:00	Resources Available to You Other Presentations Deke Arndt Somerville and Hassol Words Scientists Use	Jenny Dissen NOAA Cooperative Institute for Climate and Satellites – North Carolina