Climate Science Communications Workshop — DC

Date: May 6, 2013


  • Build climate communications capacity among NOAA staff and partners so that they are better able to converse about climate science issues
  • Provide communications and climate resources to staff that will help them prepare and respond to questions about climate
  • Empower staff with the tools, techniques and tactics to respond to questions about climate science
9:00–9:05 Welcome and Introductions
  • Purpose and goals for workshop
Brady Phillips
NOAA Communications and External Affairs
9:05 – 9:20

Importance of Communicating about Climate Science

  • Importance and need to communicate about science and NOAA’s role
  • NOAA’s scientific integrity policy as it relates to communicating with media
  • Climate mission goals and messages


Dr. Robert Detrick
OAR Assistant Administrator
9:20–10:00 Climate Overview — The Changing Context
  • Overview of climate trends and known linkages between weather extremes and climate change
Dr. Wayne Higgins
Acting Director, NOAA National Centers for Enviromental Prediction
10:00–10:40 Communicating Climate Change
  • Current state of issues and opportunities in communicating climate information
  • Social science review on communicating climate change (current public opinion)
  • Effective climate messages that resonate with the public
  • Effective communications strategies
Dr. Katherine Rowan
George Mason University
10:40–10:50 Break
10:50–11:50 Engaging with the Media
  • Do’s and don’ts of effective communications
  • Media interviews – preparation and execution for different types of media
  • Crafting your message and responding to common questions and misconceptions
  • Overview of NOAA communications team and available resources
Susan Buchanan/
Chris Vaccaro

NOAA Communications and External for NWS

Resources Available to You

Other Presentations

Jenny Dissen
NOAA Cooperative Institute for Climate and Satellites – North Carolina